Demand Generation & Marketing Operations Specialist

Job Overview

We’re looking for a Demand Generation & Marketing Operations Specialist who will take ownership of our HubSpot CRM funnel, driving the design and optimization of lead nurturing workflows, automated sequences, and promotional campaigns. This person will work closely with the Sales team to align marketing and sales processes, build and optimize lead scoring models, and continuously improve the lead journey from Marketing Qualified Lead (MQL) to Customer. The key objective of this role is to streamline the conversion process, improve lead qualification, increase conversion rates, and ensure an efficient, scalable revenue funnel.

What you’ll be doing:

• Own marketing’s contribution to pipeline — define MQL criteria with sales, track funnel velocity from first touch to closed deal, and report pipeline attribution to leadership monthly;
• Build, optimize, and maintain complex multi-stage nurture workflows, automated email sequences, and internal sales notification systems in HubSpot
• Structure and run our Account-Based Marketing dashboard, tagging the target audience;
• Design and execute multi-channel ABM plays — coordinated sequences across email, LinkedIn, retargeting ads, and content;
• Own lead scoring model — build, maintain, and iterate based on real conversion data;
• Own the technical execution of our email marketing strategy: segment lists, build responsive email templates, conduct A/B testing, and own end-to-end campaign execution and performance optimization;
• Actively track conversion rates across the entire lifecycle, specifically focusing on the velocity of moving operators from MQL to Customer;
• Build and present monthly attribution dashboards identifying which channels drive the highest-value pipeline;
• Coordinate with Google Ads, PR, SMM & SEO managers on retargeting lists and ABM paid campaigns;
• Align with the sales team & ensure all event and expo leads enter CRM with source tagging on the same day and trigger appropriate follow-up sequences;
• Define the Tier 1 target account list in collaboration with sales, based on ICP.

What we’re looking for:

• 2+ years of experience in B2B Demand Generation or Marketing Operations (Experience in the iGaming / Sportsbook / Fintech sector will be a plus);
• Strong English skills at least level B2+;
• Hands-on HubSpot experience — you’ve built workflows, sequences, and lead scoring;
• Proficient with Google Analytics 4, Tag Manager, and website visitor identification tools;
• Familiar with ABM principles and participated in or supported ABM campaigns;
• Strong data skills in Excel or Google Sheets — ability to translate data into actionable pipeline insights and campaign decisions;
• Experience in collaboration with the Sales Team.

Who We Are:

We are DATA.BET, a product IT company that develops comprehensive technological solutions for sports, esports, and virtual sports betting in a single sportsbook.
Our key products - Odds Feed, AI-powered risk management system, and fast Single Page Application - help partners gain stable profits and a competitive advantage.
Our team consists of more than 250 professionals. 

Are you also inspired and driven by the opportunity to be at the forefront of a fast-growing, promising industry?
Do you want to set trends and contribute to creating a revolutionary product that changes the betting industry?

Join us! Share our passion for technology and sports!

What We Offer:

Your wellbeing and a comfortable work environment are our top priorities:

• Flexible schedule & work format (office/remote/hybrid): work where and when you feel most productive.
• 20 paid + 15 unpaid vacation days: take time off whenever you need to reset.
• An extra day off on your birthday — celebrate it your way!
• Medical insurance: take care of your health with extended coverage (available in Ukraine only).
• 22 sick days: 8 days without a doctor’s note (for sick leave or mental health), 10 with a note, plus 4 Personal Days per year — for personal matters, when it is necessary.
• Gifts and bonuses for life’s big moments: weddings, new babies, kindergarten support (available in Ukraine only).

What to expect next: