Prediction Markets Expand Sportsbook Offering

DATA.BET, a tech-first sportsbook solution supplier, has launched Prediction Markets, introducing a new vertical that complements its content portfolio. This release enables operators to diversify their betting content with new markets on global events across politics, geopolitics, finance, technology, crypto, economy, culture, and weather.

With prediction markets gaining global popularity, DATA.BET sought to reduce the structural complexity typical for exchanges, while introducing clear pricing, fiat transactions, and an intuitive user experience. Unlike offers currently presented on the market, the company operates within a familiar sportsbook logic, allowing players to place bets without navigating complex mechanics or using cryptocurrency, significantly lowering the entry barrier for both operators and end users.

The solution is built on a dedicated architectural approach, treating prediction markets as a standalone product within the platform. Rather than extending existing sportsbook mechanics or relying on workarounds, DATA.BET has developed a comprehensive ecosystem that includes VWAP and other features, delivering the functionality expected from a top-tier sportsbook. The update supports both binary and multi-outcome events, enabling operators to offer a broad range of market formats.

In addition, DATA.BET highlights both existing capabilities and upcoming enhancements, including:

• combo bets supported alongside single bets;
• a simplified interface design for fast and intuitive interaction;
• dedicated event pages with full market visibility, including a probability bar, volume data, and resolution conditions;
• cashout, fast-settled markets;
• optimized betting limits with slippage-aware mechanics.

Our recent launch represents a technically complex challenge that our team managed to solve with a strong focus on usability. Prediction Markets will continue to gain momentum, but the key difference will be how effectively this mechanic is adapted to sportsbooks and casino environments. This is exactly where we see our strength.” Yurii Berest, CEO of DATA.BET.  “Building them as a standalone vertical, without blending sports, esports, and virtual sports content into the same category, we ensure clear product structure and positioning for operators and platform providers.

Prediction Markets are now available via iFrame with no additional integration required for existing partners. For clients using the API, the company has ensured maximum consistency with current endpoints, minimizing the entry threshold and simplifying the implementation process. With this launch, DATA.BET continues to strengthen its position as a technology-driven sportsbook supplier, offering solutions that are highly adaptable to diverse business needs.