The company unveils new features and reinforces its focus on casino operators
DATA.BET, a leading sportsbook solution supplier, attends ICE Barcelona 2026 from January 19 to 21, presenting its latest product developments at stand 5G31. Visitors can explore expanded capabilities and recent enhancements, including the newly launched Bet Boost and Picture-in-Picture tools.
Next year, DATA.BET presents its portfolio under the slogan “Betting That Works.” The focus of this approach is to deliver technology that works seamlessly from the moment it is integrated, operating without interruptions. The core priority includes ease of use, flexible customization, growing performance metrics and ongoing technical support from a dedicated team.
At ICE 2026, DATA.BET will highlight a solution for casino operators by demonstrating how adding a sportsbook can enhance user engagement, prolong player activity, and generate new revenue streams. The plug-and-play Single Page Application (iFrame) enables operators to integrate a customizable, SEO-optimized sportsbook around one week, adapted to specific brand designs, promotions, and user flows.
As part of its presence at the exhibition, DATA.BET will run two prize activities at stand 5G31 on January 19–20, giving attendees the chance to win an iPhone 17 Pro. Visitors can participate in one of two ways: by joining the Business Card Lottery, visiting the booth, meeting the team, and leaving a business card, or by taking part in an interactive cosplay challenge featuring DATA.BET cosplayers inspired by iconic characters from the world’s most popular esports titles are taking photos with them and sharing them on LinkedIn. The winners of both activities will be announced at the DATA.BET stands on January 20, in the afternoon.
Otto Bonning, Head of Sales, stated:
At ICE Barcelona, we aim to demonstrate to operators that betting products can be both simple and effective. One primary focus will also be to openly discuss our performance and showcase the numbers that indicate why some of the industry’s leading brands are today using our services. We will cover topics such as delivered margins, the importance of risk management, our SPA (iFrame) capabilities, and new features ready for implementation.
